And a half months Eee PC sales forecast next year 100,000 Taiwan 3,800,000 goal will be to create Taiwan 30,000,000,000 yuan revenue

October 31, 2007 - 6:32 pm

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Although the Eee PC market half a month, the market evaluation of the polarization, however, ASUS is about to be promoted to general manager of the new ASUS brand, ASUS is currently the best open-Shen, general manager of the group to remain confident that the original forecast by the end of shipping The target of 20 million units in December to join Microsoft's XP operating system, will have a chance at the red to 40 million units in 2008 which marked the market access combined with 380 million goal is expected to be a smooth touchdown, according to the ASUS 2008 Brand-year revenue point of view 300,000,000,000 yuan, Eee PC could account for more than 10%, will fund large-scale separation of the ASUS brand new company in recent 30,000,000,000 yuan revenue.
Shen expressed, Eee PC is now in Taiwan, Hong Kong, Thailand listing, the next area for listing on November 1 in New York, San Francisco, Vancouver, Canada, Toronto and other places important to select the main shopping district, opened in Hamburg, Germany The date of sale for the first half of November, the largest expected sales of 11, while the mainland is expected in the second half in Beijing, Shanghai, the first to market, followed by New Zealand, Australia, Singapore, Malaysia, the United Kingdom.
And by internal estimates, Eee PC is currently selling 10 million units, half results are expected in 2008 from the monthly sales is expected to be close to a month ASUS notebook (NB) 30 ~ 40 million standard shipping to the region , The most overwhelming majority of the mainland market, Taiwan will be sold 2 to 3 times more than the capacity, is expected to supply the normal situation, not just 200,000 units by the end of December at the launch of XP version of Eee PC, 40 Million goal will be easy to achieve, and the other is also forecast over the next version of XP sales will be higher than the Linux version 1.5 to 2 times as much, in 2008 the market was marked with 3,800,000 shipped to Taiwan is expected to smooth the objective Touchdown, and even Higher, the current market standard case have been identified 1,000,000 Taiwan orders, and more cases are under discussion.
Main high-quality low-cost Eee PC, priced at the district also has been concerned about the market, Shen pointed out, Eee PC XP version of the Linux version of the access road and spread of about 1,000 yuan in the NT, which marked the market due to the main brand, followed by profit , The spread of about 500 yuan, and the other will affect the price of Eee PC is a national tax, agents, distributors to collect profits and sea-air delivery, in case the market standard, ASUS is still to provide close to 200 U.S. dollars .

The Eee PC market, the negative evaluation was also a fervent speculation, in which consumers have a question, Eee PC machine together with the surrounding purchase price to NT and more than 10,000 yuan, is not cheap, in addition, has been The outside world is questioning whether the Eee PC is not applicable to product-related services, NB, ASUS has yet to be solved, to which Shen said, Eee PC by memory, battery and so on different specifications, as well as the year warranty, the prices are different, SKYPE PHONE, Headset, wireless base station or even the bag, and so is shopping around, consumers can choose their own needs, ASUS is currently received more negative response to the panel only small flaws in it.
It is worth noting that in the Eee PC sensational debut, also attracted Mitac, MSI, and other works intended to scramble into position, Acer, Dell (Dell) and Hewlett-Packard (HP) are still in wait-and-see, that to Shen, China Shuo In addition to the Eee PC industry has a design aesthetic advantages, in the hardware design cost control, more than NB, MB industry has a 2-digit gap, especially in the Linux-compatible version of the software and hardware development, said the non-call into Jiuhan into the industry can be compared,
Stress once again that the outside world in the same breath used the Classmate PC, in fact only lock the case marked the market, and OLPC is like toys, both with the Eee PC some poor community, Eee PC in the appearance of absolute cost-effective and have a great advantage, welcomed the NB or together with MB competitiveness.
The Eee PC is not developed by the NB team, but by ASUS for the DT department, so that the outside world some startling community, Shen also to further develop the very beginning Eee PC, since purchasing, cost control and R & D design In the end is through integration with a flexible strategy and the ability to rapidly develop the MB, DT team can be in the light of this fast-speed anti-market killer product planning by the team responsible for DT.


Figure: Shen of the Eee PC to a very confident, and we welcome competition into the industry boost the market. Yu-Juan Chen photo

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